WE-EF joins Fagerhult Group
As you might have heard, leading German lighting manufacturer WE-EF has announced that they will join the Stockholm based Fagerhult Group.
As WE-EF products are very well known in NZ, we wanted to give you an update on what this acquisition means for WE-EF in New Zealand. In short, nothing changes.
MHL will continue to be the New Zealand Distributor for WE-EF products. Ian Cerfontyne, Managing Director WE-EF LIGHTING Australia/New Zealand confirms “Management of WE-EF Australia/New Zealand will continue as it is today, with the sales structure remaining as it is currently. With reference to WE-EF’s use of the current Fagerhult distribution network it is important to clarify: this is explicit to those markets where WE-EF does not have its own businesses or sales networks.”
In fact, the acquisition is likely to have a positive impact for both MHL and you, our customers. Fagerhult’s global network and extensive resources for product development will open up new opportunities for the brand while the existing WE-EF team and partner network will ensure consistency and continuously high quality products and services. As Ian says: “Fagerhult are seen as the perfect partner for us, they are very much a ‘buy and leave alone’ acquisition business, whilst at the same time being a global player with considerable resources for growth and product development.”
For us, this is great news to start the year with and we are looking forward to seeing exciting new products and technology from the newly strengthened WE-EF.
Don’t hesitate to contact us if you have any questions about this or would like to discuss your next lighting project with us.
All the Best
Mark Herring & The MHL Team.
